
Become an Art Director in 30 days
The course & bootcamp where you’ll learn to think conceptually and craft a creative campaign as an art director.
October enrollment closes in:
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Execution alone isn’t enough anymore.
Anyone can design. Anyone can edit. Anyone can push pixels or cut a timeline.
What’s rare now is someone who can think.
If you want to lead creative campaigns and projects in this next chapter of the industry, you need to think conceptually. You need to understand the idea behind the work, not just the work itself.
You need to think bigger about your role and your career.
I will teach you the skills of modern art direction and how to think like an art director so you can stop executing someone else's ideas and start shaping the ideas yourself.
Week 01
Learn to feel
Find the insight that makes an idea worth making.
Week 02
Learn to think
Turn insights into BIG ideas that scale.
Week 03
Learn to see
Define a visual language that's impossible to ignore.
Week 04
Learn to lead
Execute your vision across teams & touch-points.
Curriculum
Finished project example
This is for you if…
… you're a designer, photographer, editor, content creator or current art director ready to level up into art direction.
… you're a creative who wants to think and lead, not just execute.
… you have the craft skills and want to go deeper on the conceptual side, including current art directors.
… you're ready to build a standout portfolio project to take your career to the next level.
Bootcamp mentors
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Jason Murray
Jason is a Canadian creative director, art director and creator based in Southern California. Blending traditional agency experience with a first-hand creator perspective, he’s worked at companies like Amazon’s Brand Innovation Lab, OK COOL, BBDO, and Huge, leading creative teams and campaigns for brands like Coca-Cola, PepsiCo, Lululemon, Brooks Running, Kraft Heinz, Mars-Wrigley, and Adobe.

Kay Beck
Kay is a multi-disciplinary art director and designer based in New York, working across commercial and personal projects rooted in reimagination, innovation, and culture. She's led art direction on brand campaigns for Amazon, DiGiorno, and Cheetos, including product design work like the Cheetos Duster. Kay also brings creative direction to cultural work, including branding for ABHA, an organization preserving Black heritage in Arkansas.

Cole Davis
Cole is an art director and creator who combines strong agency experience with a passion for teaching and mentorship. He’s worked at leading agencies on campaigns for major global brands like Mercedes, HBO MAX and Lululemon. And has taught at Miami Ad School, one of the leading advertising portfolio programs.
Past guest speakers

Aisha Hakim
Aisha is a Creative Director and Art Director widely known for creating The Art of Deckmaking and her writing on advertising and creativity. Her work has appeared in Times Square, the Super Bowl, and the Olympics. She’s been featured in Communication Arts, selected for Medium’s Staff Picks, and named one of Business Insider’s 30 Most Creative Women in Advertising, as well as a One Show Next Creative Leader.

Jason Gold
Jason is a Creative Director and brand builder whose work spans campaigns, identities, and storytelling. He’s led creative at OpenAI and Amazon’s Brand Innovation Lab, with past roles at Droga5 and R/GA. His work includes brands like Meta, Lululemon, Hennessy, Volvo, Samsung, and Chase, and has been recognized by Cannes Lions, One Show, D&AD, and the Webby Awards.

Brad Hall
Brad is an experience and entertainment Creative Director who's built campaigns for Apple, Disney, Netflix, Nintendo, Nike, and Prime Video. Named one of "30 Under 30 Most Creative People in Advertising," his work pairs technical complexity with whimsical execution, driving blockbuster franchise success and worldwide press. He's been recognized by Emmys, Cannes Lions, D&AD, and the Webby Awards.

Marck Lund-Nielsen
Marck is a multidisciplinary creative based in Copenhagen, running Fake Plastic Brands, a brand consultancy and social channel built on stripping the "plastic" out of brand strategy and content. He previously served as Creative Director at WALLHACK, where he helped build viral, community-first content for gaming brand SkyPAD that sold out product drops in minutes without paid media.

Mark Pollard
Mark is a strategist and founder of Sweathead, the strategy podcast and training platform he's grown to over 1.6 million listens worldwide. He's led strategy teams at agencies including Big Spaceship, Edelman, and Leo Burnett, and is the author of Strategy Is Your Words.

What our students are saying
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2 ways to learn
The on-demand course or a live bootcamp…
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hours
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The Course
$599

15+ lessons, 4+ hours of on-demand video
Self-paced project assignments
Finish with a portfolio-worthy 360 campaign in 30 days.
Templates & worksheets
Big idea frameworks and slide templates you can use on real work.
Reference archives
Craft techniques, campaigns & examples.
Lifetime access
Including any future updates to the course.
Credit the cost towards the bootcamp
The Bootcamp
$1,199

Everything in The Course
4× 60-minute live online classes
All recorded so you can join live or watch later.
4× 30-minute Q&A sessions
Bring your work, get answers in real time.
Private cohort community
Slack access to your peers for feedback, guidance, and building your network.
Alumni community & jobs channel
Stay connected after the cohort ends.
Guest speakers
1x live guest + all previous recordings.
Full 300+ page slide deck
FAQ
What if I can’t join live because of my timezone?
Classes will be recorded. Office hours are also provided for timezone flexibility. We've had multiple students join at 2am! Others just watch the recorded classes and then utilize the earlier Office Hours time for Q&A.
Is this for beginners?
Yes, but I expect you to already have some level of “making skills” or the ambition to figure it out as you go. I won’t be teaching you specific software. Art direction is about thinking conceptually and figuring out the execution whether or not you know how.
What if I’m already an art director but I want to get better?
Then LFG! A lot of art directors struggle with insights & big ideas. Let’s get you to the next level! I think this will still be worthwhile.
Do I need to know Photoshop?
No, but I recommend it! You’ll need some sort of design software. You can use free software like Affinity, Photopia, AI Image generating tools, or even Adobe Express/Canva.
Are there refunds?
No. But if you show up to everything and put in the work, and still didn’t get any value from the experience, I’ll give you your money back.
Is this in US Dollars? I can’t afford this!
Yes, all prices are in USD. I completely understand that currency conversions to other countries might not make this program accessible to everyone. I designed it to provide a more accessible program than what is available in the US market specifically. But I do my best to share as much free content as possible. Do not feel obligated to purchase the program. Feel free to follow learn from my content on YouTube and Instagram.









